Skylar Yoo is a new company dedicated to inspiring and empowering women. Alice Yoo, the former editor-in-chief of the art blog My Modern Met, founded the company after discovering the beauty of hand lettering. She paired the unique artform with meaningful words and phrases inspired in part by the Women’s March last January, an event that saw five million people advocate for women’s rights in 700 marches worldwide. Deeply impacted by the global demonstration, Yoo feels that women have a story that needs to be told.
As part of the launch, Yoo collaborated with 14 hand lettering artists including German illustrator Tobias Saul. When asked how he sees hand lettering differing from other forms of art, Tobias shares:
For me, hand lettering combines three different fields: type design, illustration, and graphic design. You have to know a lot of different type styles and how they are constructed. Additionally, you need drawing skills to bring them to paper. And, you have to be able to create different layouts and work with colors. This symbiosis of different graphic fields makes hand lettering so fascinating to me.
Tobias produced this quick timelapse video of his creation process, from start to finish. You can buy his artwork, in the form of t-shirts or art prints at Skylar Yoo, as well as enamel pins and temporary tattoos.
Below are some of the artworks, made by Tobias Saul and others, found exclusively at Skylar Yoo.
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